Explore the Top 10 Sports Betting Affiliate Programs to Elevate Your Game in 2025

Sports betting affiliate programs are a wonderful way for affiliate marketers, sports influencers, and online entrepreneurs to earn a commission by promoting online sports and casino betting platforms and referring new players.

Why Join a Sports Betting Affiliate Program?

1. Online Growth & Expanding Markets: With sports betting growing rapidly online and emerging markets (such as Africa, Asia, and Latin America) increasing their regulation and participation, there’s never been a better time to promote trusted betting brands.
2. Year-Round Demand & Major Event Drives: Global sports events continuously fuel player activity. Events like the FIFA World Cup, Super Bowl, and Champions League offer predictable spikes in traffic and conversions.
3. High Earning Potential & Recurring Commissions: Revenue share models mean ongoing passive income. Many programs also offer CPA or hybrid deals, ensuring you’re compensated in multiple ways.
4. Established Brands with Financial Stability: Knowing a program’s market share and financial health offers assurance that you’re partnering with brands that are here to stay. Look for affiliates with strong balance sheets and reputable market positioning.

Top 10 Sports Betting Affiliate Programs

1. Hollywoodbets Affiliate Program

Hollywoodbets is a leading online sports betting platform in South Africa. Their affiliate offer is one of the best, providing competitive commission rates, excellent customer support, and a user-friendly dashboard.

The Hollywoodbets brand is a dominant force in South Africa with deep local market penetration and strong brand recognition. They support multiple betting categories (sports, horse racing, and casino games) with ongoing promotions tailored for the local market.

Key Marketing Features: 

• Local payment integration (e.g., EFT, mobile money) that minimizes friction for South African users. 
• Regular event-driven promotions—especially around major local and regional sports events. 
• A user-friendly dashboard with real-time analytics and localized creative materials. 

Key Insights: 

• Focus on hyperlocal campaigns by leveraging local influencers, sports forums, and community groups. 
• High conversion rates due to strong local brand loyalty. 
• Best suited for affiliates targeting the South African market; campaigns should be localized for language and payment preferences. 

Commission Structure: 

• Revenue share with lifetime earnings 
• CPA and hybrid deal available on request 

Estimated Conversion Rate: 

4 – 7% Affiliates benefit from high trust among local bettors, which typically translates into stronger conversion numbers. 

Why join? 

• High Conversion Rate – Hollywoodbets is a well-known brand, making it easier to attract new players. 
• Local Payment Methods – Supports South African bank transfers and mobile money. Different Vertical – Includes sports betting, horse racing, and casino games. 
• Long-Term Earnings – Hollywoodbets operates on a revenue share model, meaning you continue to earn from long time playing players. 
• Dedicated Support: Excellent affiliate support with dedicated account managers. 
• Trusted Brand: Trusted by affiliates and by punters. 

2. Betway Partners

Betway is a global brand with a strong presence in South Africa and other countries. They offer a revenue share model of up to 40%, making them one of the most profitable gambling affiliate programs.

Betway is globally recognized, thanks to high-profile sponsorships and a robust digital presence. Its formidable reputation extends across Europe, Africa, and parts of Asia, making it ideal for affiliates targeting diverse markets.

Key Marketing Features:

• Advanced banners, region-specific landing pages, and targeted promotions fuelled by major sponsorship deals (e.g., West Ham United).
• Consistent social media campaigns and integration with esports events.
• A highly intuitive affiliate dashboard with advanced tracking.

Key Insights:

• Capitalize on Betway’s global appeal by tailoring campaigns to both international audiences and local sub-markets.
• Strong brand recognition and broad appeal improve conversion prospects.
• May require segmented campaigns to maximize conversion in distinct regions.

Commission Structure:

• 25% for 1-10 referred players per month
• 40% for 101+ referred players per month

Estimated Conversion Rate:

3 – 6% Conversion success can vary by region, but affiliates with well-targeted campaigns typically see solid performance.

Why join?

• Strong Brand Recognition – Betway is a trusted betting company.
• Flexible Commission Rates – Earn based on player activity.
• Marketing Tools – Banners, tracking links, and a dedicated account manager.

3. Bet365 Affiliates

Bet365 is one of the world’s biggest online gambling brands, offering casino games, live betting, and sports betting. Their affiliate program is perfect for international marketers. 

Bet365 is a heavyweight in the online betting world. Known for its comprehensive live betting interface and an extensive range of markets, it appeals to seasoned bettors globally. 

Key Marketing Features: 

• High-quality streaming and in-play betting options that enhance user engagement. 
• Rich and interactive creative assets that emphasize reliability and ease of use. 
• Extensive international reach supported by a state-of-the-art tracking system. 

Key Insights: 

• Use detailed analytics to target high-value traffic segments that are interested in in-play and live betting markets. 
• Broad appeal and credibility lead to consistently strong conversions. 
• Ideal for affiliates with established audiences and high-quality content; competition may be higher due to Bet365’s popularity. 

Commission Structure: 

• 30% Revenue Share 

Estimated Conversion Rate: 

5 – 8% Its reliable, user-friendly platform and international reputation lend to higher conversion rates, particularly on established sites. 

Why join? 

• Reliable payments– Reliable payment methods including PayPal and bank transfers. 
• Large Audience – Available in multiple countries. 
• Conversion Rates – High player retention ensures long-term earnings. 

4. 888sport Affiliates

888sport is a well-known online sports betting brand with a competitive affiliate program. They provide multiple commission structures, including CPA and revenue share models.

As part of the established 888 Holdings family, 888sport brings a legacy of innovation and trusted service to its affiliate partners. Its integrated approach—blending sports betting with casino and poker—enhances cross-promotional opportunities.

Key Marketing Features:

• A variety of creative assets that include mobile-optimized ads and personalized regional campaigns.
• Focus on player engagement through exclusive promotions and loyalty programs.
• Strong presence in both European and North American markets.

Key Insights:

• Leverage the multi-game approach by cross-promoting casino and poker offers alongside sports betting content.
• High brand trust and diversified offerings support robust performance.
• May require sophisticated segmentation to tap into different player interests across games.

Commission Structure:

• Revenue Share
• CPA
• Hybrid

Estimated Conversion Rate:

4 – 7% The well-rounded product offering and comprehensive marketing campaigns generally yield steady conversion rates.

Why join?

• High Commission Rates – Up to 50% revenue share.
• Variety of Casino Games – Attracts more players.
• Dedicated Support – Personal account manager to help improve conversions.

5. 10bet Affiliate Program

10bet is a well-established sports betting company that offers a variety of betting options, including sports, casino games, and virtual sports

10bet is a growing brand, particularly popular in European markets. It is well-regarded for its competitive odds, innovative betting features, and friendly user interface.

Key Marketing Features:

• Engaging promotions with regular bonus offers that drive initial sign-ups.
• A mobile-optimized website and app which enhance user experience and boost retention.
• Versatile creative assets that can be easily adapted for different regional markets.

Key Insights:

• Highlight key promotions and bonus offers in your campaigns to capitalize on first-time user interest.
• Flexible campaign options and strong mobile usability enhance conversion rates.
• Best for affiliates who can effectively mix bonus-driven promotions with engaging content.

Commission Structure:

• Revenue Share
• Hybrid
• CPA
• Sub-affiliate

Estimated Conversion Rate:

3 – 6% The combination of attractive welcome bonuses and a straightforward betting interface typically results in competitive conversion rates.

Why join?

• Large Sports Audience – Popular among sports fans.
• Different Commission Structures – Choose between CPA and revenue share models.
• Trusted Brand – Players feel confident betting on 10bet

6. LeoVegas Affiliate Program

LeoVegas is a leading online gambling platform known for its high-quality casino games and sports betting options.

LeoVegas is celebrated for its award-winning mobile experience and sleek user interface. Originally known for its casino offerings, its sports betting arm has quickly gained traction among mobile-first audiences.

Key Marketing Features:

• Award-winning mobile app that ensures a smooth user experience across devices.
• Comprehensive marketing kits featuring high-quality visuals, video assets, and seasonal promotion templates.
• Emphasis on data-driven campaigns to fine-tune marketing efforts and boost retention.

Key Insights:

• Utilize mobile-centric ad campaigns and focus on app-install promotions to tap into the growing mobile gaming trend.
• Exceptional mobile experience and user-friendly design contribute to high conversion percentages.
• Best suited for affiliates with a significant mobile audience or expertise in mobile marketing strategies.

Commission Structure:

• 25% – 40% Revenue Share.

Estimated Conversion Rate:

4 – 8% Mobile optimization drives higher engagement and better conversions, especially among users who favour app-based betting.

Why join?

• Brand Recognition – Stands out from other betting companies.
• Long-Term Earnings – High player retention rate.
• Tracking Tools – Helps affiliates measure success.

7. 1Parimatch Affiliate Program

1Parimatch is a popular brand in the sports betting market, particularly in Eastern Europe and Asia. They offer affiliates a variety of tools, easy-to-navigate dashboard and competitive commission rates.

Parimatch has reinvented itself as a modern, dynamic brand with a strong presence in Eastern Europe, the CIS, and emerging Asian markets. Its bold marketing and visually appealing platform resonate well with tech-savvy bettors.

Key Marketing Features:

• Modern, visually engaging website design paired with local-language content.
• Tailored regional campaigns that include social media promotions and local event sponsorships.
• Clear and accessible promotional materials that reflect the brand’s energetic style.

Key Insights:

• Focus on localized content and partnerships with regional influencers to boost engagement among emerging market players.
• Fresh, contemporary branding and strong regional appeal drive steady conversions.
• Requires regional market knowledge to fully leverage the dynamic marketing tools provided.

Commission Structure:

• Up to 40% Revenue Share.
• CPA

Estimated Conversion Rate:

3 – 6% With aggressive rebranding and localized tactics, affiliates in targeted regions typically see positive conversion outcomes.

Why join?

• Great for Sports Marketers – Perfect for sports media marketers.
• Multiple Betting Options – Includes fantasy sports and traditional betting.
• Reliable Payment method – Reliable and trustworthy payment methods.

8. MelBet Affiliate Program

MelBet is a rising star in the online gambling industry, offering competitive odds and attractive affiliate offers.

MelBet is recognized for its modern design and early adoption of crypto-friendly payment options, making it a favourite among younger and tech-savvy bettors worldwide.

Key Marketing Features:

• A contemporary, user-friendly interface supported by innovative creative materials.
• Consistent promotional campaigns that highlight cryptocurrency options and modern betting solutions.
• Regular bonus offers and incentives around major sports events to drive user sign-ups.

Key Insights:

• Emphasize crypto-related promotions and highlight the modern interface when targeting tech-focused demographics.
• Early mover advantage in crypto betting and modern site design boost affiliate campaign performance.
• May perform best in markets with higher acceptance of cryptocurrency transactions.

Commission Structure:

• 20% – 40% Revenue Share.

Estimated Conversion Rate:

3 – 6% The innovative approach and focus on emerging payment methods help achieve competitive conversion rates, particularly among digital-first audiences.

Why join?

• Up to 40% Revenue Share – High earnings potential.
• Multiple Payment Methods – Supports cryptocurrencies.
• Wide Range of Sports – Appeals to a large target audience.

9. Betsson Group Affiliates

Betsson manages multiple betting brands and provides affiliates with diverse options for promotion.

Betsson Group brings a portfolio of reputable brands (including Betsafe, NordicBet, and CasinoEuro) under one roof, offering versatile marketing opportunities and a strong, diversified brand reputation.

Key Marketing Features:

• Multi-brand promotions that allow you to cross-market offers across several trusted names.
• A vast array of creative assets designed for different regions and player segments.
• Regularly updated campaigns and community-driven promotions that keep players engaged.

Key Insights:

• Leverage the multi-brand structure to test and identify which brand resonates best with your audience, then optimize your campaigns accordingly.
• Flexibility to target different niches with tailored promotions enhances overall campaign performance.
• Requires effective segmentation and tracking to manage multiple brands offers simultaneously.

Commission Structure:

• 20% – 40% Revenue Share.
• Hybrid
• CPA

Estimated Conversion Rate:

4 – 7% The compelling reputation and diversified approaches across its brands tend to result in higher conversion rates among varied player segments.

Why join?

• Multi-Brand Promotion – Earn from multiple betting companies.
• Dedicated Account Manager – Helps improve conversion rates.
• High Revenue Share – Up to 50% commission.

10. BoyleSports Affiliate Program

BoyleSports is one of the largest independent betting companies in Ireland and offers a high returns and high payout affiliate program for sports betting

BoyleSports stands as an iconic brand in Ireland and the UK. Known for blending a rich traditional heritage with modern digital marketing, it offers reliable service and consistent campaigns that resonate with local bettors.

Key Marketing Features:

• Regularly refreshed creative materials designed around local sports events and seasonal trends.
• Strong community presence backed by local sports sponsorships and on-the-ground events.
• Comprehensive dashboards and detailed performance metrics that simplify campaign optimization.

Key Insights:

• Target localized campaigns in the UK and Ireland, emphasizing community events, local sports teams, and regional payment options.
• Deep-rooted local branding and consistent promotions result in trust and recurring player engagement.
• Best for affiliates with a strong focus on regional markets and localized content strategies.

Commission Structure:

• 30% Revenue Share.

Estimated Conversion Rate:

3 – 6% The high degree of local loyalty and tailored marketing campaigns usually result in steady, if not high, conversion rates among regional audiences.

Why join?

• Commission rate – Competitive commissions rate
• Marketing Tool – They offer quality marketing materials
• Sports & Casino Markets – Includes soccer, rugby, and cricket.

Final Thoughts: Choosing Your Ideal Affiliate Partner

While all these programs offer excellent features, when choosing which ones to join consider the following:

• Brand Recognition & Trust: Does the brand resonate with your target audience? Programs like Bet365, Hollywoodbets, and Betway have strong reputations that can boost conversion rates.
• Marketing Support & Tools: Look for platforms offering a full suite of creative assets, robust tracking dashboards, and personalized support.
• Conversion Insights: Understanding that estimated conversion rates typically range from 3–10%, select the program that aligns best with your audience and marketing strategies.
• Affiliate-Specific Performance: Use these affiliate insights to tailor your campaigns, whether by focusing on localized promotions, leveraging multi-brand offerings, or emphasizing mobile-friendly experiences.

For instance, if you’re focusing on the South African market, Hollywoodbets might be the best bet due to its local relevance and proven performance. With localized payment options, high conversion rates, and trusted branding, it’s a top pick for affiliates looking to earn consistent income from betting traffic in the region. On the other hand, if your audience is more global, a program like Bet365 or 888sport might better serve your needs.

Frequently Asked Questions (FAQs)

Q: What is a sports betting affiliate?
A: A sports betting affiliate is someone who promotes online bookmakers or casino sites using a unique tracking link. When users sign up and bet through that link, the affiliate earns a commission based on revenue share, CPA (cost per acquisition), or a hybrid of both.

Q: Which platform is best for sports betting?
A: This depends on your audience. For South African traffic, Hollywoodbets and Betway are excellent. Globally, Bet365, 888sport, and Parimatch have wide reach and strong brand recognition.

Q: How much can I earn as a sports betting affiliate?
A: Affiliate income varies. Top affiliates can earn $1,000s per month, depending on traffic volume, player value, and the program’s commission model. Programs with lifetime revenue share can provide long-term passive income.

Q: Can I promote sports betting programs without a website?
A: Yes! You can use social media, YouTube, Telegram groups, or even email marketing. However, most programs will require transparency about your promotion methods.

Q: Are there any legal issues with promoting betting sites?
A: Yes, always check local regulations. Sports betting must be legal in your country and the affiliate program should be licensed in the markets you’re targeting.