10 Best Affiliate Marketing Gurus To Follow For Insight and Inspiration In 2025

1. Matt Diggity 

Diggity is the maverick marketing authority behind The Affiliate Lab. This recognised resource for affiliate marketers promises proven blueprints for ranking, monetising and flipping high-competition affiliate websites. Diggity is also the creator of Authority Builders. The site specialises in top-quality, natural links to help you boost your rankings and generate more traffic to your site. Diggity is widely regarded as one of the best SEO affiliate marketers of the last 3 years.

2. Jacky Chou 

Among the hottest rising stars in the affiliate marketing firmament, Chou is the founder and CEO of Indexsy. The holding company is dedicated to building incredible – and incredibly successful – internet businesses. The affiliate marketing portfolio of the gifted young entrepreneur earned him a staggering R68m in 2024. This alone guarantees him guru status. However, it’s exactly how he achieved such monumental success that makes him a premier marketing expert. This is exactly why you should research this singular individual and learn from his own hard-won lessons.

3. Ricky Kesler

Rickey Kesler is an internet entrepreneur, influencer, and co-founder of the renowned Income School. Kesler has set countless aspiring affiliate marketers on the road to financial independence by helping them create online businesses. Income School is an internet marketing company that teaches people just like you how to create an internet business via strategic content creation on websites, social media and YouTube.

4. Pat Flynn

Flynn describes himself as a “serial entrepreneur” and brings a light-hearted touch to serious subject matter. In his own words:

“I turn dreamers into achievers. Let’s create something great together, and have fun doing it, too!”

After being retrenched from his dream job as an architect, Flynn found his true calling as an entrepreneur. He is proud of the fact that he didn’t go to business school. By his own admission, he is not “an expert copywriter or genius marketer”.

He is, however, someone who knows how to build a successful business and how this success comes from helping to serve others first. Only then do you build a team or systems to lean into that service even more. Flynn is famous for being exceptionally grounded.

“My goals in life are NOT to buy an island, drive a Lambo or live in a 10 bedroom home on the hills of Hollywood,” he says.

“My goals are to inspire everyone around me through the actions that I take, the lessons that I learn and the happiness I can share with others.”

See how you too can be inspired by Flynn and make your digital marketing dreams come true.

5. Spencer Haws

Through relentless commitment and dedication, Haws has carved out a mighty reputation in the affiliate marketing industry. This is primarily a result of his creation of Niche Pursuits, the highly respected online marketing authority.

The saying “where there’s a will, there’s a way” fits Haws like a glove. Despite flying blind in the beginning of his journey, he stuck to his guns. He created his first website in 2006 and since then has launched dozens of different online businesses. The majority of his online business ideas – which Haws himself describes as “crazy” – failed. However he never gave up. In 2011 he finally found enough success to quit his full-time job as a Business Banker.

The rest is history. And a lesson in dogged determination sometimes being the most important trait of them all. If your history is starting today, Haws is the guru to turn to for inspiration, guidance and motivation.

6. Miles Beckler

Beckler has literally written the book on affiliate marketing. In fact, he’s written three: Niche Navigator; 7-Figure Side Hustle and Sales Funnel Sabotage. Amazon calls this trilogy “the internet marketing starter pack” and “your ultimate guide to dominating the digital world and achieving financial freedom”. Aimed at everyone from aspiring entrepreneur to seasoned pro, Beckler’s books offer valuable insights and strategies as well as actionable steps based on proven tactics.

Beckler himself is the creator of a 7-figure business. He generously shares the crucial lessons he has learned on his journey from self-starter to self-made man to inspire countless others to succeed. Beckler has certainly earned the right to be regarded as a guru. He is definitely an affiliate marketing maestro you should pay attention to to fast-track your own road to riches.

7. Doug Cunnington

After his video “Keyword Golden Ratio” racked up close on 700 000 views, Cunnington established himself as an authority on affiliate marketing and online marketing. His YouTube channel is a rich resource, as are his financial independence podcast and multi-profit website.

Enterprising digital marketing entrepreneurs widely regard Cunnington as a thought leader and eagerly adopt his advice on marketing, productivity tactics, SEO strategies, multiple profit streams and authority niche sites.

8. Ian Fernando

With his tattoos, piercings and streetwise style, Ian Fernando could easily be mistaken for a rock star. Which he is – just not of the musical kind. The self-desribed “full stack entrepreneur / online strategist / funnel hacker / media buyer / digital nomad” boasts over a decade of experience as a digital online marketer. Specifically as an affiliate marketer and media buyer.

As he says: “Name that traffic source, that vertical – I have probably run it.”

It is primarily through his blog – a wealth of knowledge – that Fernando walks this talk. Here he helps other marketers gain insights and provides useful tools and tips as to what the future holds for the affiliate marketing industry.

9. Zac Johnson

One of the most experienced gurus on our list, Johnson has spent over 25 years immersed in the world of internet business and marketing. During this time he’s seen the highs, the lows and everything in between. He is also one of the friendliest and most approachable professionals in the game. His website welcomes all visitors with the down-to-earth

“Whether you’re launching something new, leveling up, or just want to discuss a new idea with an industry veteran — let’s connect and see what amazing ideas we can create together!”

10. Matt Giovanisci

The colourful, charismatic Giovanisci is a larger-than-life character. His wildly successful exploits in the world of online marketing position him as an expert on the subject. His track record is one you’ll want to study and whose advice you’ll want to take. This is, after all, the guy who started a website called Swim University which makes him a passive income of $250 000 a year. He launched a coffee education website called Roasty which he sold three years later for a cool $55 000. Money Lab is his primary website from which to obtain his pearls of wisdom and nuggets of insight.